Marketing is the process of buying or selling a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. And there are several types of marketing strategies involved.
PhD in Marketing generally deals with learning about information technology, organizational behavior, political economics, and marketing. This process of the doctoral research program will help you decide whether your doctorate degree is worth it or not. Here HIGS have given some data associated with 5 major career path that PhD holders tend to go into.
|JOB TITLE||MEDIAN SALARY|
|Survey researchers||$ 59,170|
|Financial managers||$129, 890|
|Market research analysts||$63,790|
|Sales managers||$ 126,640|
|Post-secondaryeducation administrators||$ 95,410|
To secure a PhD in marketing, students have to finish5 years of the researchprogram, and alsostudents have to complete two years of coursework. And it issubsequently a field examination at the end. During their research program under marketing, students will be covering research topics such as economic, psychological, and administrative theory as it relates to the field of marketing. Then the coursework will be done in business management and research methodologies. Those who want to do their research in marketing, then have to finish a master’s degree in accounting, finance, management, economics, or a related field.