Research Topics on Communication

Mass Communication

The process of conveying and communicating information to the public via mass media is known as mass communication. Mass communication is distinct from other types of communication, such as interpersonal and organizational communication, in that it focuses on a limited number of resources sending information to a large number of recipients. The process of circulating information within regions and across the world is known as mass communication.

There are significant parallels between the material that is consumed through mass communication and our society, which contribute to polarization and division among people over controversial subjects.

Medium of mass communication

Mass Communication is exercised through mediums such as Radios, Television, Social Networks, Newspapers, Magazines, Books, Films and Internet.

Impact of mass media on conflict

• In today's warfare, the media frequently plays a major role. In essence, they can play two opposing roles. Either the media participates actively in the conflict and is responsible for greater violence, or it remains neutral staying away from conflict thereby contributing to conflict resolution and violence reduction.
• The media's participation in a given conflict, as well as the phases before and after it, is determined by a complex set of elements, including the media's interaction with conflict players and its independence from ruling elites in society.
• Despite the global prevalence of violent conflict, there is still a lack of consensus on how current conflicts are generated. One factor for this lack of insight could be the media's varying approach to conflict coverage around the world.
• Citizens can become active stakeholders who understand policies and use information to exercise their human rights by using the media space to improve governance, make public administrations more transparent and accountable.
• Media serves as a powerful mediator between two conflicting sides paving a way for listening to mutual dialogue and to hear what the society wants and what they need to tell the society.

Interpersonal Communication

The transfer of information between two or more persons is known as interpersonal communication. It's also looks into how people use verbal and nonverbal clues to achieve variety of personal and interpersonal goals. In workplace interpersonal communication drives employee engagement, productivity, and overall performance. People need good interpersonal communication skills to build good relationships both in society and workplace. Interpersonal communication helps families understand emotions, feelings, thoughts of its members avoiding untoward incidents and be a good support to each other.

Research Proven Effects of Interpersonal communication

• People with high interpersonal skills are more likely to form positive relationships and collaborate effectively.
• People with excellent interpersonal skills have a good understanding of their family, coworkers and clientele and love to work with coworkers in coordination.
• Because of their ability to interact with and motivate those around them, people with interpersonal skills become excellent leaders.

Social Media Communication

The term "social media" refers to the means by which individuals connect in virtual communities and networks by creating, sharing, and/or exchanging information and ideas. One can not only listen to what others have to say about them on social media, but can also respond. First, listen and then speak. Social media is a potent communication tool that has significant influence in both urban and rural locations.

According to Oberlo, there are 3.2 billion social media users worldwide as of 2019, accounting for 42 percent of the world's population. As long as you have an internet connection, you can text anyone on the planet today. WhatsApp, as well as Facebook, Twitter, LinkedIn, and Instagram, have all contributed to this transition.

Social media communication has paved way for new dimension of communication where conversations are short and information is easily passed along. Employers are looking for employees who are well in social media platforms to take on crucial responsibilities inside an organization because of its vast impact.

Business Communication

Business communication is exchanging of information between the employees and employers both within and outside of a business organization. Employees and management interact effectively to achieve organizational goals through effective business communication. Its objective is to improve organizational practices and minimize errors.

When there is a lack in communication it gradually affects the organization’s growth. Good business communication increases employee engagement with the company.

Companies with an engaged workforce enjoy a 19.2 percent boost in operational income over a year. Those with poor engagement ratings earn 32.7 percent less.

PhD in Communication

The Doctor of Philosophy in Communications degree takes an interdisciplinary approach to the study of human-media interactions in cultural, social, governmental, historical, economic, and technological aspects. Students in this PhD program are prepared to perform unique research on communication processes, their origins, and psychological, political, and cultural consequences. With a PhD in communication graduates are likely to get role such as professors, researchers, public relations, leadership roles in journalism or Advertising

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